Food Delivery / Customer web, Android app, iOS app, restaurant workflows
easyFood Online Food Ordering Platform
Supported a food ordering experience for customers and restaurant partners with app-led discovery, ordering, payments, and partner growth workflows.
Client
easyFood
Digital Product Owner
Gurpreet Singh
Website
https://easyfood.co.uk/
Industry
Food Delivery
Platform
Customer web, Android app, iOS app, restaurant workflows
Timeline
Multi-phase product delivery
Team Structure
Mobile, web, backend, QA, and product delivery specialists: developers, designers, QA, DevOps, and project manager
Technologies
React, Node.js, Android, iOS, Payment APIs, Cloud
Project Overview
easyFood is an online food ordering platform connecting customers with takeaway and restaurant partners through web and mobile experiences.
Business Context
The product needed to support food discovery, location-based ordering, restaurant onboarding, app downloads, payments, and customer account flows while keeping the ordering journey fast and simple.
Problem Statement
Food ordering platforms require reliable restaurant availability, cart handling, payment readiness, customer communication, and smooth mobile flows across changing menus and local service areas.
Architecture Overview
The platform was structured around customer-facing web and app interfaces connected to restaurant, order, payment, and account workflows through API-led product flows.
Delivery Scope
BrancoSoft supported product flows for customer ordering, mobile app access, restaurant partner experiences, payment-ready journeys, and quality assurance across the ordering lifecycle.
Confidentiality Notes
Internal partner operations, commercial terms, transaction data, and roadmap details should remain confidential unless approved by the client.
Challenges
What had to be solved.
The product needed to work across live hospitality operations where downtime, slow sync, and disconnected workflows directly impact revenue.
6
critical delivery risks mapped
Location-based restaurant discovery.
Cart and active-order state handling.
Restaurant partner onboarding workflows.
Payment and customer account readiness.
Mobile-first ordering usability.
Reliable messaging for closed, cancelled, and active orders.
Solution
How BrancoSoft delivered the platform.
Mapped customer ordering journeys.
Designed app-led discovery and restaurant browsing flows.
Supported cart, reorder, and active-order states.
Integrated payment-ready checkout logic.
Built partner-oriented workflows.
Validated responsive and mobile experiences.
Product Features
Capabilities built into the product.
Restaurant discovery
Postcode search
Cart management
Pre-order flows
Secure payments
Restaurant partner signup
App downloads
Customer account access
Timeline
Milestones from discovery through scale.
A structured delivery roadmap kept product decisions, engineering progress, QA, and launch readiness moving together across every phase.
7
delivery phases
01
aligned product path
Discovery
Phase 1Clarify goals, users, systems, risks, and success metrics.
Strategy
Phase 2Shape the roadmap, architecture, budget, and delivery model.
Design
Phase 3Prototype flows, interfaces, design systems, and validation loops.
Development
Phase 4Build in focused sprints with clean engineering and visibility.
QA Testing
Phase 5Test function, accessibility, security, performance, and edge cases.
Deployment
Phase 6Release through stable CI/CD, monitoring, and rollback planning.
Scale & Support
Phase 7Improve, optimize, and extend the product as adoption grows.
Results
Business impact delivered.
The platform moved from concept to an operational product ecosystem with measurable improvements across transactions, outlet management, and customer experience.
Impact summary
6 outcome areas
Improved food ordering journey
Better restaurant partner visibility
Mobile-first customer engagement
Cleaner order state handling
Payment-ready checkout experience
Scalable partner growth foundation
Review from Gurpreet Singh
“BrancoSoft helped us think through customer and restaurant workflows with a strong product mindset and delivery ownership.”
Gurpreet Singh, Digital Product Owner, easyFood
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Awards & Recognition
Proof signals clients can trust.
Top Rated on Clutch
Verified capability signal
Recognized by GoodFirms
Verified capability signal
CMMI Level 5 Standards
Verified capability signal
ISO 27001 Security Compliance
Verified capability signal
500+ Products Delivered
Verified capability signal
Trusted Worldwide by Startups & Enterprises
Verified capability signal
Testimonials
What clients say about working with BrancoSoft.
A scrolling selection of Clutch-style feedback on communication, project management, product quality, and technical flexibility.
Lee Nazari
Founder & CEO, SWOOPOS
“BrancoSoft helped us bring a complex hospitality POS ecosystem together across mobile apps, backend systems, APIs, admin panels, and customer-facing experiences.”
Gurpreet Singh
Digital Product Owner, easyFood
“The BrancoSoft team understood the product flow quickly and helped structure ordering, restaurant workflows, and customer journeys into a scalable digital platform.”
Case Studies
More product outcomes from our teams.
SWOOPOS Hospitality POS Platform
Built a scalable cloud-first POS ecosystem for hospitality and retail operators with real-time ordering, payments, analytics, and multi-location management.
Node.js / PHP APIs / Android / iOS / MySQL / AWS
Rekhta Mobile Poetry Apps
Designed a mobile-first poetry experience for Rekhta, helping readers explore Urdu poetry, poets, ghazals, translations, and curated literary content across Android and iOS.
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Neostox Virtual Trading Platform
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